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Quixote Group presents at Missouri Chamber of Commerce & Industry's Fall Conference
10/09/2009
October 8, 2009 - Chuck Mattina, president & COO of Greensboro-based Quixote Group Research, Marketing & PR, was the keynote speaker at the CCEM Fall Conference hosted by the Missouri Chamber of Commerce and Industry. The keynote seminar, titled "Creating an Image that Transforms Your Chamber into a Powerful Force in Your Community", was presented to chamber executives from across the state of Missouri on October 8, 2009.
The seminar, which was held in Joplin, Missouri, was designed to help chamber executives develop a better understanding of how to create strategies that will transform their chamber, including indentifying insights into their target audience, developing the chamber's value proposition and writing impactful key messages.
The goal of the seminar was to help chambers build greater awareness for the quality and value of their chamber services and programs, and help increase and retain chamber membership.
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